Many Indian Lay’s potato chips lovers often find their favorite in Lay’s Magic Masala – a Lay’s variant that has made a strong presence in the Indian chips market, with its blue packets filled with chips laden with Desi spices like cumin, coriander, chili powder, onion and garlic. Now fans in the US can try this Indian masala version too. Inspired by the flavors of India, Korea and Greece, the company is launching three new flavors in the US for a limited time this month.
Along with the flavours of India, food lovers can also savour the refreshing flavours of Greece and the creamy taste of Korea. The three new flavours are – Wavy Tzatziki, Masala and Honey Butter, inspired by Greece, India and Korea respectively. Here’s more information about each flavour specifically:
- Tzatziki is a Greek cucumber yogurt sauce or dip. Lay’s Wavy Tzatziki Potato chips It’s inspired by the refreshing tzatziki flavor of yogurt, lemon, dill, garlic, and other unique ingredients.
- Lays Masala Potato chips It features a delicious blend of spices like cumin, coriander, turmeric, and black pepper, which come with the mouth-watering flavors found in traditional Indian masala recipes.
- Lay’s Honey Butter The potato chips offer a delicious blend of buttermilk, honey, and butter flavors, a beloved combination in Korea.
“As a proven leader in flavor innovation with more than 200 varieties of our iconic potato chips, we’re proud to continue demonstrating our expertise in crafting delicious flavors that appeal to the unique senses and tastes of communities around the world,” Tina Mahal, senior vice president of marketing for PepsiCo Foods North America, said in the press release.
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The potato chip flavors, inspired by the flavors of Greece, India and Korea, are available for a limited time at U.S. retailers and Snacks.com, while stocks last.
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