The dairy brand has created an illustration of a woman wearing a saree. She is seen praying in the holy river.
If you haven’t heard about the world’s largest religious event, the Maha Kumbh Mela, taking place in Prayagraj, Uttar Pradesh, then you must be living under a rock. This year, the event started on 13 January. The festivities will end on February 26. Lakhs of pilgrims take a dip in the river during the month-long event. The sacred bathing ritual is also known as Amrit Snan. Now, Amul has also joined the celebration with a present. As always, it’s marking a historic moment in a signature way. The dairy brand has created an illustration of a woman wearing a saree. She is praying in the holy river with a man who looks like a priest. The text on the illustration read – “Confluence of Ustav and Utsav.” It said, “Amul – Maha Butter.”
Sharing the illustration on Instagram, the dairy brand said, “#Amul Topical: Celebrating Maha Kumbh Mela…”
View this post on InstagramA post shared by Amul – The Taste of India (@amul_india)
This post has received a lot of love and appreciation on social media platforms. One declared the Maha Kumbh Mela as the “best” ever. The comments section was filled with red heart and flower emojis.
Many users have said that they like Amul Topics. Well, who doesn’t? Earlier, Amul had thanked Coldplay for their back-to-back concerts in Mumbai. In the illustration, we can see Chris Martin and other band members. The text on the theme reads, “Viva la ViIndia.” Along with the illustration, Amul wrote, “British pop band Coldplay creates a sensation in India!” Click here to test it.
Also read: Amul lauds Payal Kapadia’s Golden Globes nomination with creative topical
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