Amul India, the dairy brand known for its cheeky and timely advertisements, is once again in the headlines – this time to celebrate the incredible achievement of Indian filmmaker Payal Kapadia. Kapadia’s film,We imagine everything as light’has earned two prestigious nominations at the 82nd Golden Globes 2025 – Best Motion Picture (Non-English Language) and Payal Kapadia herself has been nominated in the Best Director (Motion Picture) category. To celebrate the occasion, Amul has come up with a creative tribute.
The signature Amul topical showcases the brand’s trademark blend of intelligence, warmth and creativity. Paying tribute to Payal Kapadia’s groundbreaking film, the creative features the filmmaker herself enjoying Amul butter on toast, epitomizing the brand’s simplicity and happiness. Along with Kapadia, lead actresses Divya Prabha and Kani Kushruti are featured in a still from the film’s poster, adding a warm touch that captures the essence of ‘.We imagine everything as light,
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The tagline, “All, We Imagine, Are Delighted”, cleverly ties in with the film’s title, while perfectly capturing the spirit of both the film’s success and the celebratory mood surrounding it. But Amul did not stop here. Adding to his trademark flair with a pun, the text says, “This gold, loved globally” – a playful reference to Kapadia’s Golden Globe nomination. The creative was shared on Amul’s social media handles and captioned, “Amul Topical: Payal Kapadia’s film nominated for two Golden Globes.”
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With this playful yet meaningful tribute, Amul has once again shown its ability to transform moments of cultural significance into memorable celebrations. This is not the first time the brand has celebrated Payal Kapadia’s win. Back in May, when’We imagine everything as light’ After winning the prestigious Grand Prix award at Cannes 2024, Amul celebrated with an adorable doodle. The animated image shows Kapadia holding his Grand Prix award in one hand and a scroll in the other. In true Amul style, the post was accompanied by a cheeky tagline, “What we imagine, we reap! A cup of butter!” Showcasing the brand’s blend of creativity and intelligence in honor of the filmmaker’s greatest achievement.
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In addition to her nomination at the Golden Globes, Payal Kapadia’s Cannes-winner ‘We imagine everything as light’ It was shortlisted to potentially represent the country at the 2025 Oscars. However, India has nominated Kiran Rao for the 2025 Oscar Award.missing ladies‘ as its official entry.
