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vitalfork.com > Blog > Health & Wellness > Banning shop-blessing baby food, the government tells parents
Banning shop-blessing baby food, the government tells parents
Health & Wellness

Banning shop-blessing baby food, the government tells parents

VitalFork
Last updated: June 9, 2025 3:59 pm
VitalFork
Published June 9, 2025
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Banning shop-blessing baby food, the government tells parentsā€˜This is about time’ advice was offeredBaby food regulation ā€˜needs to update’

Banning shop-blessing baby food, the government tells parents

16 minutes ago
Adam Elle and Caterin NYE
BBC News
A baby images with fair-brown hair sucking a bag of food, which he is holding with both hands. He is wearing a burgundy top and dungaras. Getty images
Baby Food Pouch has become a head for many families

Parents should not rely on everyday food, new government guidance states purchased from the shop.

This is the first time the NHS website has published advice on commercial baby food, and the BBC follows an investigation by Panorama that found that baby food pouches of six major brands of UK failed to meet their major nutritional needs.

Campares, the way companies bring their products to market as healthy options, have welcomed changes.

Some major baby food pouches take the label such as ā€œfully balanced for growing childrenā€ or ā€œpacked with goodnessā€.

ā€˜This is about time’ advice was offered

The NHS is run by the Start for Life website, the Department of Health and Social Care, now advises the parents to check the food label and select the products with minimal sugar, and do not allow babies or children to suck directly from food pouches – which can increase the risk of their teeth.

And it also says that they should not feed children under one. Baby Food Snacks – such as puffs and sticks – have increased in popularity in recent years.

Baby vending expert and writer Charlotte Sterling-Read told BBC that it was ā€œabout time that it was addressed … because food pouches and commercial baby foods are used by parents. It was a real difference in NHS advice till now.ā€

Charity First Steps Nutrition Trust Director Dr. Vicky Sibson campaigned to improve the baby foods purchased from the shop, told the BBC that it could be ā€œmisleadingā€ without clear advice when they see shop-faced products marketing as ā€œas goodā€.

Cherlot Sterling-Read, Sitting on a Kitchen Worktop
Charlot Sterling-Read says that it is important that parents are given a complete picture when it is decided how to feed your young children

In April, BBC Panorama saw Baby Food Pouch of six major companies. The products have become a head for many homes with infants and children by the age of two or three years. They are convenient and have long shelf life.

But experts believe that products should only be used restrained, there are no replacement for homemade food, and can cause children’s health problems if they are used as the main source of nutrition.

When it was put in some major brands, the market leader Ella’s kitchen told the BBC that it agrees with the three points.

Other brands painted in the investigation – Hanz, Piccolo, Little Freddy, Aldi and Lydal – said their products were performed as a child’s diverse vending diet complement.

The NHS Start for Life website still suggests that parents should wait until their child turns around six months before feeding solid foods, even if the label says that the products are suitable for four months.

Currently, children under the brands below four months of the brands examined by Panorama, companies Piccolo, Ella’s kitchen and Aladi are promoted their fruit-based pouches, despite the NHS and World Health Organization said that children should not be given solid food until the age of six months.

Since Panorama started its investigation, all three companies said that they have been making their products suitable for six months.

Baby food regulation ā€˜needs to update’

Dr. Sibson believes that the government should now introduce strong mandatory rules for companies producing food items to regulate how to improve the suitability of products for young children and marketing for parents.

The Department of Health and Social Care told the BBC that ā€œcurrent laws already set strong standards for child food and we support action against any product that do not meet themā€.

The British Retail Consortium says that companies ā€œtake great care of the nutritional composition of these products. All products are clearly labeled so that the parents can take informed decisions while feeding their child.ā€

Department of Health and Social Care
Eat
NHS
Children and children

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