Bira 91 is one of the fastest growing craft beer brands in India, founded in 2015 by Ankur Jain. However, the popular beer brand has lost Rs 80 crore due to a small change in its name. Next to a employed 2026 initial public offer (IPO), Bira 91 converted its company’s name from B9 Beverages Private Limited to B9 Beverages Limited, while changes could seem modest, it led the stop in sales for several months, forcing the company to write Rs 80 crore in the inventory as it was according to a report, according to a report.
Due to issues related to compliance, sales declined by 22 percent, while the loss increased by 68 percent in the financial year 2023-24, stating in the report. According to the report, B9 Beverage posted a net loss of Rs 748 crore in 2023-24, with its total sales revenue of more than Rs 638 crore.
“Due to the change of name, there was a period of 4-6 months, where we had to register the label again and re-apply in the states,” said B9 Beveraged founder Ankur Jain quoted.
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Bira 91 planned IPO to raise new funds for its expansion. Competition between Microbiry, Craft Beer Manufacturers and Global Bruers is increasing in India’s beer market. According to reports, the company said that beer needs significant capital expenditure and working capital allocation for development.
Bira 91 is supported by Sikoia Capital India, Belgian -based Sofina and Kirin Holdings of Japan.
