Oxford University Press declares ‘brain rot’ as the word of the year for 2024. This word received over 37,000 public votes from a short list of six words.

Oxford experts observed that the term “brain rot” attracted significant attention this year, reflecting growing concerns about the effects of consuming excessive amounts of low-quality online content on social media.

Its frequency of use increased by 230% from 2023 to 2024.

Brain rot is defined as “a perceived deterioration in a person’s mental or intellectual state, especially seen as the result of excessive consumption of material deemed trivial or unchallenging (now especially online material).” Is.”

The term highlights growing concerns about the impact of consuming frivolous social media content on mental health.

This reflects concerns about how mindless scrolling or exposure to shallow information can impair cognitive health and contribute to mental fatigue.

“Brain degeneration refers to a slow decline in mental abilities, often linked to excessive screen use, lack of stimulation or unhealthy lifestyle choices,” said Dr Narendra Kinger, consultant clinical psychologist at Holy Family Hospital, Mumbai.

What are the symptoms of brain rot?

This decline is not limited to specific age groups. It affects both children and adults, although the causes and symptoms may vary.

In children, brain degeneration often manifests as reduced attention span, difficulty concentrating on tasks, and poor academic performance.

On the other hand, adults may experience forgetfulness, low motivation, irritability, and excessive reliance on devices for memory and entertainment.

The reasons vary but often stem from the same root issue: excessive dependence on screens, lack of mental stimulation, and unhealthy habits.

Dr. Kinger said excessive screen time is one of the biggest culprits.

“Excessive consumption of trivial content reduces attention spans and limits critical thinking,” he explains.

Social media and endless scrolling fill the brain with superficial content, leaving little room for deeper cognitive engagement.

Other factors that contribute to brain degeneration include inadequate physical activity, lack of sleep, and poor nutrition.

Without proper rest and a balanced diet rich in brain-boosting nutrients like omega-3 fatty acids and antioxidants, cognitive function can deteriorate over time.

An inactive lifestyle further compounds the problem, as physical activity is important for maintaining both brain health and emotional well-being.

How to fight brain rot in children?

The digital age presents unique challenges for parents, especially as children are exposed to screens from an early age.

Dr. Kinger advised parents to set clear screen time limits and encourage outdoor play to encourage creativity and reduce stress.

She also highlighted the importance of hobbies like reading, music and art, which help children develop focus and critical thinking skills.

For adults, combating brain decay means striking a balance between digital consumption and brain-challenging activities.

Engaging in mentally stimulating games, solving puzzles, and even having deep, meaningful conversations can help maintain cognitive health. “Understanding brain degeneration is the first step toward preventing it,” Dr. Kinger said.

The recognition of “brain rot” as Oxford’s Word of the Year serves as a timely reminder of the importance of mental health in an increasingly digital world.

As Dr. Kinger said, “Your brain is your most valuable asset. Protect it fiercely, because its health determines the quality of your life.”