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Define maternity again: Cetaphil Baby Champion #Parentingkinayiparmpara
This Mother’s Day, Cetaphil Baby is flipping the script on a centuries-old perception-being a good mother means to dead herself.

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With its latest initiative, #Parentingkinayiparampara, the brand is inviting mothers to stay everywhere, breathe and recognize their strength. Because a good mother does not mean self-sacrifice and self-urgency at every turn-it can also mean that you show for your child.
Cetaphil Baby’s new initiative, #Parentingkinayiparampara, is here to replace it. The campaign is a celebration of every mother – in all her strength, tenderness, uncertainty and love.
It has a simple message in its heart: a seat, mother.
The campaign asks: “What if the new parenting Parampara is also about you?”
“Some days I am uncertain, but then I look at my child and I see how far I have come,” the content creator and lifestyle affected Tina Kakkad said in the film. His words reflect calm flexibility and reflection that often ignore children’s chaos.
“I am not right. But I show – with love, with strength, and with a little disturbance,” material maker and affected Natasha Luthra says. It is such vulnerability that connects deeply – because perfection is not the goal. There is appearance.
“I’m picking up a mini-meter!” Proudly fashion stylists and content creators call Urmi stain. “And in this process, I have discovered a new!” Many mothers realize in this way in her journey – that parenting does not increase just one child, it also grows to a parent.
#Parentingkinayiparampara is also about taking care of all mothers. It recognizes that a mother is not easy – each day makes all mothers out, which makes the world better for their children, and learning means what really means on the way.
Natasha says, “Parenting taught me that it is powerful to be soft. This is my new supreme entry.” Urmi resonates this idea: “New age upbringing is also about taking care of themselves.”
This Mother’s Day, Cetaphil Baby’s campaign gently reminds us that motherhood is not just about sacrifice. The brand Baby brings into the skincare with the same care, focusing on mothers, encouraging them to take care of their children with the same tenderness that they offer their children.
So, this Mother’s Day, let’s celebrate them. It all starts with a simple gesture: a seat, mother.
(Now no journalist is involved in the construction of this article.)
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