Oye Punjabi has come! The energy surrounding Dosanjh’s performances is palpable, and it’s no surprise that travelers across India are eager to attend his concerts, with tickets for all shows selling out within minutes! And this madness is showing no signs of stopping. Travelers across the country are rushing to book tickets for cities where travel is halted.

According to World on a Holiday by Rategen, flight bookings in cities like Hyderabad and Guwahati have seen an extraordinary increase of 295% and 281% respectively, especially on dates coinciding with the Punjabi singer’s concert. Indore and Pune also show a strong correlation with concert dates, with a 179% and 100% increase in bookings, respectively, indicating a wider national movement of fans. Even traditionally quiet markets like Ahmedabad and Chandigarh have seen an impressive surge with growth of 73% and 67% respectively – a testament to the Diljit rage across India!

According to ixigo, Mumbai, which will host Coldplay’s concert between 18-21 January 2025, has experienced a staggering 350% year-on-year (YoY) growth in flight bookings. Chandigarh, one of the destinations of Dil-Uminati’s India tour, has seen a 300% year-on-year increase in flight bookings, leading to increased demand for Diljit’s concerts. Other heart-throb concert cities like Delhi, Ahmedabad and Indore have recorded 100% YoY growth in flight bookings on their respective concert dates.

Alok Bajpai, Group CEO of ixigo, shares his views on this trend: “We have seen a significant shift in the preferences of Indian travelers, with more people willing to spend on experiences like concerts and festivals. The passion for live performances is driving fans to travel, and this increase in bookings on flights, trains and buses shows how music tourism is becoming a major force in the country. This increased demand is also impacting airfares for key concert dates, with one-way non-stop flights from Bengaluru to Delhi usually priced at around Rs 6,500, now reaching Rs 16,000 on October 26 Is. Similarly, a one-way flight from Mumbai to Delhi, which usually costs around Rs 5,700 in October, will now cost passengers Rs 12,000 on October 26.’

The rise of ‘concert tourism’

The “Heart-Luminati” tour is an example of a growing trend of concert tourism, where fans plan entire trips around musical performances. The concept is already popular in the West, with artists like Taylor Swift and BTS attracting fans to cities for their mega-tours. in india, Diljit Dosanjh He is one of the few artistes who has been able to achieve such national and international popularity. Their tour is setting new standards for how entertainment can promote travel.

While speculation is rife over whether his Heart-Luminati tour is actually behind this travel boom, one thing is clear: such entertainment and cultural events have a lasting impact, providing a big boost to the hospitality and airline sectors. Get it.

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