vapingwhich is often promoted as a safe alternative smokinghas gained popularity, especially among the youth. However, experts have warned that this could pose a serious health risk and lead to serious consequences. AddictionTo address the alarming rise of innovative nicotine delivery systems among Indian children and youth, Mothers Against Vaping (MAV) has launched a campaign called ‘Please Stop This’.

MAV is a group of concerned mothers advocating against nicotine products like vapes. e cigaretteAnd non-burning equipment. The campaign is powered by a detailed study that highlights the alleged strategies used by multinational tobacco companies to circumvent India’s ban on these products. Through research of medical and non-medical sources, past legal cases, and media scrutiny, the study reveals industry tactics to influence policy and shape public opinion in favor of such products.

To find out more on the issue of vaping and how it is fast becoming a favorite of Gen Z, we spoke to Dr. Sameer Malhotra, Senior Director and Head of Mental Health and Behavioral Sciences at Max Super Specialty Hospital and Dr. (Professor ) Spoke to Amit Kumar Sharma. Head of ENT at Shalbi Sanar International Hospital.

At the core of the addictive nature of vaping is nicotine, which is a highly addictive substance. Dr. Malhotra explains, “Nicotine acts on the dopaminergic reward pathway in the brain, causing Craving and withdrawal symptoms When unavailable. This compulsion can result in dependence.” Vaping devices deliver nicotine rapidly, increasing its addictive potential. Dr. Sharma says, “Rapid delivery Nicotine through vaping leads to quick dependence“Which makes it even more addictive than traditional cigarettes.”

While vaping is often considered less harmful than smoking, it is not without consequences. “Nicotine can increase heart rate, blood pressure, and cause anxiety and sleep disturbances. It can also interfere with self-control and concentration,” says Dr. Malhotra. In addition to nicotine, vaping devices contain chemicals that can predispose users to cancer, lung problemAnd even inhaling some oils can cause death.

Dr. Sharma elaborates on the broader health implications: “Vaping causes damage to the skin, skeletal structure, cardiovascular system, and respiratory tract. Given its relative newness, the risks of passive vaping are still unclear, but they have not been ruled out May go.”

One reason why vaping is so attractive, especially to young people, is its portrayal as a safe or “cool” habit. Social media and peer pressure further perpetuate this myth. “Due to lack of awareness about the social implications and risks associated with it, youth are misled into thinking that vaping is safer than cigarettes,” says Dr. Sharma.

Dr. Malhotra agrees, saying, “There are many myths that vaping is ‘cool’, ‘safe’, or ‘not that addictive’, but the reality is much more dangerous.”

Overcoming vaping addiction requires awareness, support, and lifestyle changes. Dr. Malhotra suggests taking a holistic approach:

“Be determined and learn to say no to substance abuse.”

“Take up healthy hobbies, eat a balanced diet and follow a regular exercise routine.”

“If necessary, seek professional psychiatric help for addiction recovery.”

Dr Sharma emphasizes the role of the community: “Support groups, parents, teachers and counselors are important Deaddiction Attempt. The youth should channelize their energy into sports and creative activities.”

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