It’s no secret that India has been firmly in the grip of K-wave (or Hallyu, as it’s called) for the past few years. global obsession with the south Korean cultureFood, music and cinema have taken the world by storm. In India too, this wave has led to an increase in Korean tourism, language learning and consumer goods. From BTS concerts to Korean beauty products, the K-wave’s influence on our culture is undeniable.

to give you a piece Korean culture, the capital is set to host the annual Korea Travel Fiesta 2024 this week. This annual festival, which has been going from strength to strength since its first edition in 2017, is designed to showcase Korea’s rich traditions, culinary delights and contemporary trends. Organized by Korea Tourism Organization (KTO) India, under south koreaThe festival, organized by the Ministry of Culture, Sports and Tourism, is scheduled to be held on October 19 and 20, 2024 from 12:00 pm to 8:00 pm at DLF Avenue, Saket, New Delhi.

What to expect at Korea Festival 2024

Korea Festival 2024 promises to be an extraordinary two-day event packed with exciting events. From a road show to a showcase at a bustling travel mart kashmir beauty The products have something for everyone to enjoy. Additionally, Korea Tourism Organization (KTO) will host a B2B networking event on October 18 at Yashobhoomi Convention Centre, Dwarka. Running from 3pm to 7pm, the Travel Mart will feature a delegation from Korea, including popular K-beauty brand Jennie House and the dynamic JUMP performance team. You can also expect 10 destination management companies and airline partners like Korean Air and Air India at Korea Festival 2024.

K-Style Entertainment: Expect a catchy performance by One Way Crew, a renowned K-pop dance group, as well as an action-packed comic martial arts act by JUMP.

K-Beauty Sector: Who hasn’t heard of K-beauty? Learn a little about the skin care secrets of top Korean brands, Jennie House and Amore Pacific, with their exclusive makeup sessions.

K-Photo Booth: Relive your favorite K-drama moments with the interactive photo booth. Snap a photo with your “jagiya” (honey) and recreate iconic scenes from popular dramas like “My Demon” and “Lovely Runner.”

K-Culture Area: Think about experiences like Hangul calligraphy and creative tattoo artistry.

K-Food Zone: No Korean festival is complete without culinary adventures. Enjoy the rich and diverse flavors of Korea with a variety of delicious dishes from spicy tteokbokki to comforting ramen.

Stamp Rally Adventure: Finally, collect tickets from each Korean Experience booth. Explore each travel area and complete rallies to earn exciting K-goods as rewards.

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