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Huge increase in demand for male enhancement drugs among young men in India; hereās why
According to data from market research firm Pharmarack, India is witnessing a rapid growth in the sales of sex stimulation and potency enhancing drugs, especially among the young population. Sales of sildenafil, the active ingredient in Viagra, have reached a total of Rs 525 crore in a year, showing a growth of 15 per cent from Rs 456 crore last year. Read on to know the possible reasons behind this.

Viagra and other erectile dysfunction drugs, once considered solely āold menās drugs,ā are now becoming commonplace in the lives of young men.
According to the latest report, there has been a rapid increase in the sales of male-enhancing drugs used for sexual stimulation. According to data from market research firm Pharmarack, sales have increased by 17 percent year-on-year. sex stimulant products like Viagra and Cialis -Being used by young men.
Economic Times This trend is attributed to the growing desire among young people to address sexual concerns and improve their sex lives. According to reports, sales of Sildenafil ā active ingredient Viagra is used to treat erectile dysfunctionReached Rs 525 crore in the 12 months ending September 2023, up 15 per cent from Rs 456 crore last year.
Similarly, sales of tadalafil brands grew by 19 per cent during the same period, from Rs 205 crore to Rs 244 crore, according to Pharmarack. The data also shows that sales of sex stimulants and potency enhancing pills reached a total of Rs 829 crore in the 12 months till September this year.
why is it Demand for power up pills is increasing,
Viagra and other erectile dysfunction drugs, once considered solely āold menās drugs,ā are now becoming commonplace in the lives of young men. According to experts, young men rely on this little blue pill when they have no physical obstacles.
Viagra has been around for more than two decades. It came on the market to treat angina and high blood pressure, but became a āmagicā drug for erectile dysfunction, especially in older men.
Many experts believe that this is something new for entertainment. At the same time, pharmaceutical company executives believe that the increased demand for these drugs represents a shift toward more open attitudes regarding sexual behavior and exploration. āCompanies are actively taking advantage of this demand by launching new products, confident of their fast sales due to high demand. āAyurvedic pills form a significant part of this demand,ā an official told ET.
According to data from Future Market Insights, another factor is the growth of the global middle class and increased disposable income ā which has led people to invest more in their health and well-being, including sexual health. In developing countries like India, rising income levels are increasing the demand for high quality and premium sexual enhancement supplements.
The influence of social media ā which is increasingly promoting and normalizing the use of supplements and products to enhance sexual performance and well-being, has also helped to remove the stigma surrounding sexual health and has helped people Made more open to finding solutions to your sexual health problems. ,
Experts also believe that due to advancements in product innovation, new and improved sexual enhancement supplements have also been developed, which are more effective and have fewer side effects. Moreover, the government is also promoting the use of natural and herbal products, and this is further promoting the growth of the sexual enhancement supplements market in India.
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