"Rs 430 for coke, Rs 720 for popcorn" Viral post on food prices at cinemas sparks online debate

In the last few years, the prices of food items in theaters seem to be increasing rapidly. This often worries movie lovers who remain loyal patrons of watching movies on the big screen. Recently, an X post on this topic sparked a new debate online. X user Aditya Shah posted a screengrab of the prices of some items at an unnamed theater, as listed on Book My Show. He wondered who was paying such high prices for these places. In the caption he wrote, “Book My Show has some weird rates for food in theaters. Rs 430 for coke, Rs 720 for popcorn. I mean who orders this food at such obnoxious prices? “
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In the screenshot, the price of 80 grams of nachos and 50 grams of cheese dip is shown as Rs 400. The price of Masala Coke goes up to Rs 540 for the 810 ml option. Jumbo Cheese Popcorn (240g) is priced at Rs 720. See below:

BookMyShow has some crazy food rates at theaters

Rs 430 for coke
Popcorn Rs 720

I mean who orders this food at such disgusting prices? pic.twitter.com/v6Zhv1kosQ

-Aditya Shah (@AdityaD_Shah) 15 October 2024

The viral post is being liked a lot online. One person pointed out that the base prices are not set by Book My Show but by the theaters themselves. Many people felt the prices were too high. Some users claimed that they were responsible for the low viewership in theatres. Others suggested possible reasons why some people might be willing to pay whatever the price. Check out some of X’s reactions below:

It’s not their fault. They are displaying the prices of the respective cinemas with small markups.

PVR is charging extra Rs 50 for paneer-like flavour.- Srinivas S (@srini_soma) 15 October 2024

Very good. Thankfully, I have rarely had to go to a movie theater in recent years. – Vishal Bhargava (@VishalBhargava5) 15 October 2024

This is one of the main reasons for low viewership in cinema – Sunil (@Sunil7803) 15 October 2024

Have to order at that price as they don’t allow to get our own popcorn 🍿- Sandeep Hegde (@SandeepHegde) 15 October 2024

You would be surprised how many teenagers and youth find this normal.- Ajay (@ajaypalsaggu) 16 October 2024

Most of the common people cannot watch movies without snacks….so they are forced to buy at exorbitant rates….this is one reason why OTT is making waves….— மேசு பூர் (@arunSaysSmile) 16 October 2024

Main reason for not going to multiplex- Santosh (@Santosh24377108) 16 October 2024

NDTV Food contacted Book My Show for comment, but they are yet to respond.
Also read:How the humble popcorn became the world’s favorite movie snack