The travel landscape is experiencing a seismic shift, with Generation Alpha (born after 2010) and Generation Z (born between 1997-2012) emerging as the driving force behind family travel planning. Hilton’s 2025 trends report, Small Voices, Big Choices, reveals how these young travelers in India are reshaping family vacations with their priorities at the center.

young travelers leading a family trip

According to the report, a remarkable 93% of Generation Alpha and Z in India actively influence their family’s travel plans. While parents still handle arrangements like housing and budgeting, these young voices are setting the agenda on where to go and what to do! Their participation reflects a change in family dynamics, with the younger generation now central to creating meaningful experiences.

Cultural pride and personal growth through travel

For Generation Alpha, travel is more than just a vacation – it’s a journey of self-discovery. 91% of young travelers are proud of India’s global cultural influence, while 79% of parents choose destinations that resonate with their heritage. Beyond cultural exploration, 84% of young travelers in India see travel as key to enhancing their education and personal development. Indian parents agree that 72% (63% globally) choose culturally significant sites to support their children’s education and development.

Entertainment, sports and adventure top the list

What inspires these young travelers? sporting events, concerts concertAnd outdoor adventure ranks as the top travel draw for 2025. Events such as the FIFA Club World Cup and Women’s ODI Cricket World Cup are must-attend experiences for 47% of Indian youth, while 38% are attracted to music festivals, especially the emerging global K-pop scene. Nature festivals and adventure camps are also in trend, reflecting the thirst for unique and enriching experiences.

Role of technology in travel experience

For Gen Alpha and Z, technology is an integral part of travel. According to the report, these young digital natives spend up to four hours a day on their devices during the holidays, sharing experiences on social media and staying connected with loved ones. Smartphones, smartwatches and music players are essential travel companions, and access to technology is a top priority for these tech-savvy travelers.

Indian Gen Alpha and Z travelers also love to explore, with 94% taking at least one trip annually and planning to continue traveling in the years to come. This enthusiasm is testament to the growing influence of younger generations in shaping the future of travel.

local vs global destination

While Indian youth love exploring the cultural richness of their country, they are also keen on global experiences. Unlike older generations who prioritize convenience, these young travelers are driven by a desire to immerse themselves in diverse cultures, setting the stage for a more globally connected future. The report highlights that the rising generation is increasingly keen to explore beyond Asia, wanting to immerse themselves in diverse cultures. Their top travel destinations include India (34%), Singapore (28%), the US (22%), Australia and the UK (17%).

In contrast, Gen Y (Millennials) favor familiar Asian destinations for convenience and comfort, with Japan (29%), India (28%), Singapore (25%), Maldives (21%), and Malaysia (17%) Continues to take. ) tops their list.

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