British band Coldplay is currently in India for its Music of the Spheres world tour. The band kicked off the India leg of the tour with a spectacular performance at the DY Patil Stadium on January 18, and social media is buzzing with pictures and videos from the epic Mumbai concerts. Adding to the excitement, dairy brand Amul India fueled the Coldplay craze with a foodie tribute on Instagram. The episode features adorable animated versions of the band members – lead singer Chris Martin, guitarist Jonny Buckland, bassist Guy Berryman and drummer Will Champion. But here’s the cherry on top – the play on words! The title on the poster gives a clever twist to Coldplay’s iconic track ‘Viva La Vida’, reading “Viva La Vindia.” And the bottom text? Another cheeky nod to their song titleYellowThe text read, “Amul Yellow.”
“#Amul Topical: British pop band creates a sensation in India!” Amul wrote in his caption.
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Watch Amul’s topical theme for Coldplay below:
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Today (January 21) is Coldplay’s final performance in Mumbai. Next, the band will perform at the iconic Narendra Modi Stadium in Ahmedabad on January 25.
Coming back to Amul, the dairy brand is known for its witty and creative food items. In December, when the country celebrated the birth centenary of the great Raj Kapoor, Amul paid tribute to the iconic actor-filmmaker with a special theme. Raj Kapoor’s granddaughter Kareena Kapoor re-shared the tribute on her Instagram handle.
The creative depicts the Amul mascots as iconic characters from Raj Kapoor’s ‘Mera Naam Joker,’ ‘Shree 420’ and ‘Sangam’. The caption on the poster was a beautiful nod to his lasting legacy. It was written, “Even today hearts are ruled.” Kareena Kapoor shared the tribute on Instagram and wrote, “Forever in our hearts. The legacy continues.” Read the full story here.
Also read:Watch: Man crushes 52 eggs with elbow in one minute, creates Guinness World Record
We are waiting for Amul’s next foodie topic.
