The editorial director of British Vogue has said that the fashion industry “should be concerned” by the trend of using ever thinner models.

Chioma Nnadi suggests that this change is partly due to the increase in popularity of weight loss drugs following recent advances in body diversity.

“I think maybe Ozempic has something to do with it,” he told BBC Radio 4’s Today programme.

“We’re in this moment where we’re seeing the pendulum swing back toward being thinner and often these things are treated like a trend and we don’t want that to happen.”

Asked by presenter Emma Barnett what was fueling the trend, Nnadi said: “I don’t think we can pin it down to any one thing.

“I think Ozempic has something to do with it because we’re seeing a lot of celebrities who are using it, and I think the culture has changed how we think about our bodies. And how we address our bodies.”

Nnadi said she felt it was “important that all bodies be represented” in fashion, adding that this was an issue she and her colleagues were conscious of.

He added, “Thinking about the models who can be in our (photo) shoots is very important.” “And it was very important that we included models that were not sample size.

“But I think it’s not something that we, as a magazine, can change on our own, because obviously designers are making clothes that are sample size.”

Referring to last season’s Fashion Week, where designers showcase their new collections, Nnadi said: “I don’t think there was enough representation as far as body diversity is concerned.

“And it almost felt like, in some shows, the models were particularly thin.

“Hopefully the season will be a wake-up call and it won’t be that long that we see that kind of negative trend (and) that we see that progress.”

Ennady took over at the UK edition of Vogue last October, replacing the magazine’s previous editor, Edward Enninful.

When she joined the job title was changed to Head of Editorial Content, but Nnadi is still the most senior person at the magazine.

Ozempic, which suppresses appetite, has become popular in the US in recent years and its use is increasing in the UK.