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Why has the UK included porridge and crumpets under new advertising ban? How do they contribute to childhood obesity?
The UK government is banning daytime TV adverts for sugary foods such as porridge and crumpets in its fight against child obesity, and branding such popular items as junk food. Under these measures, advertisements featuring “less healthy” food and drinks will only be allowed to air after the 9:00 pm watershed in October next year. Read on to find out how they contribute to childhood obesity – a nightmare for the new generation.
Advertisements for sweetened breakfast cereals would also disappear from pre-watershed television screens, with granola, muesli-based cereals, all classified as ‘less healthy’ foods.
The UK has added some types of porridge and crumpets to the list of products. ban on junk food Advertisement under the new law. Details of the restrictions reveal that other baked goods, including crumpets, scones, croissants, pains au chocolat, pancakes and waffles, are considered junk food for the purposes of the laws.
The government says the law – which applies to both paid online ads and television ads shown before 9pm – is designed to curb childhood obesity. The rule will come into effect in October 2025 and covers fast food, soft drinks and prepared meals as well as pastries, cereal bars and sweetened yogurt.
according to IndependentAdvertisements for sweetened breakfast cereals would also disappear from pre-watershed television screens, with granola, muesli, and “porridge oats, including instant oatmeal and other hot oat-based cereals” all classified as “less healthy” foods. Has gone.
Products should be classified under sugar and fat content
According to the Health Ministry, products will be classified according to a scoring system based on their sugar, fat and protein content, with advertising banned on all foods designated as “less healthy”.
This means that healthier versions of the products – including oatmeal products with no sugar, salt or fat and yogurt products with no added sugar – will not be subject to the ban.
Obesity levels are increasing among children and youth
Data from the National Health Service shows that almost one in 10 children in the UK, or 9.2 per cent, live with obesity and by the age of five, one in five children, about 23 per cent, have tooth decay due to excess sugar consumption. Suffers from rot.
what is childhood obesity,
A complex and chronic condition that occurs when your child is above a healthy weight for their age, height and sex assigned at birth, childhood obesity is on the rise around the world. According to experts, the medical definition of childhood obesity is having a body mass index at or above the 95th percentile for age and sex in children aged two years and above.
Children’s BMI factors differ from those of adults; for children, BMI is age and gender-specific because their body composition naturally changes with age. Healthcare providers use special growth charts to assess children’s healthy BMI.
Childhood obesity generally affects the following age groups:
- 12.7 percent children aged 2 to 5 years
- 20.7 percent children aged 6 to 11 years
- 22.2 percent teenagers aged 12 to 19 years
Although it is a complex condition, experts say there are many causes of childhood obesity. Your child needs a certain amount of calories for growth and development, and when they take in more calories than they use, their body stores the extra calories as body fat or adipose tissue.
According to doctors, there are many factors that influence how much food we eat, the type of food we eat and how our body uses that energy. Every child’s body and situation is unique. Some children are at greater risk of gaining weight than others. However, obesity does not develop from laziness or lack of willpower.
What is Complications of childhood obesity,
Doctors say that in children who are obese, the condition is more likely to persist into adulthood. They also have a higher risk of developing various health conditions, some of which include:
- high blood pressure
- high cholesterol
- Insulin Resistance and Type 2 Diabetes
- fatty liver disease
- asthma
- joint pain
- bullying and social isolation
- eating disorders
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