"India’s Premier Mashwinner": Amul pays tribute to R Ashwin on his retirement with a topical

In cricket, retirement is celebrated with heartfelt tributes and reflection on an illustrious career. However, when Amul is involved, the homage is just as delicious and inventive. Just days after Indian off-spinner Ravichandran Ashwin announced his retirement from international cricket, Amul penned a heartfelt tribute that left smiles on the faces of cricket fans and food lovers. Ashwin, affectionately nicknamed “Ash” by his teammates, is renowned for his exceptional skills with the ball, his ability to turn a match and his all-round cricketing ability. It is fitting, then, that Amul, the leading dairy brand in every Indian kitchen, celebrated its career with a clever play on words combining cricket and good food.
Amul’s tribute came in the form of a topical theme featuring a smiling Ashwin holding a sandwich, with a text overlay that read, “India’s leading Mashwinner.” It’s a delightful play on the word “matchwinner”, replacing it with “mash” and cleverly incorporating Ashwin’s nickname “Ash”. Additionally, Amul’s tribute also included Ashwin’s role as an off-spinner. Another overlay text reads, “Offy or have one with tea,” with “Offy” being a playful allusion to Ashwin’s skills as an off-spinner. The caption accompanying the subject read, “R Ashwin retires after an illustrious career!” To keep an eye:
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This is not the first time the brand has honored the legendary off-spinner. In March 2024, Amul celebrated R Ashwin’s historic achievement of playing his 100th Test match. The moment became even more special when the then India head coach Rahul Dravid presented Ashwin with the unique cap of 100 Test matches in the presence of his wife and two daughters. Amul captured the moment in its signature style, showing Ashwin receiving a memento with a helmet imprinted with “100” and a roti shaped like the number 100, generously spread with Amul butter. With a clever twist, the caption read, “Ash is as good as she gets,” followed by “Amul 100% fabulous,” making it an unforgettable tribute. Read more about it here.
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As R Ashwin’s fans continue to enjoy his memories, Amul reminds us that great careers, like great food, deserve a fitting and delicious tribute.