No, this is not just another health crisis; It is a awareness, apathy and aggressive food marketing problem.

We know that Indian kitchen is the trowels of kitchen materials which are now labeled as “superfoods”. It is turmeric with curcumin, or oats and barley -soluble fiber, alicin in garlic, basil and green tea, all these imported wellness trends are not more, but are a part of our Pak DNA!

Given this basis, some questions are naturally generated:

• Why is India’s lipid profile fast-food-hawi mirrors the pattern of western societies?
• Indian west is developing coronary artery diseases almost a decade ago compared to people. Why is that the case?

Internal data is also harmful. A 2024 survey by a popular diagnostic firm showed that “10 Indians have unusual levels of LDL cholesterol”. The highest spread is among people between the ages of 31 to 40 – hardly a group of age will be associated with a heart risk. Meanwhile, the ICMR-India study found that 79% urban and 72% rural Indians have at least one lipid abnormality. A study by MIIM of 2023 on a heart attack in young adults showed that there was more than 70% LDL, the most unaware of its cholesterol situation before the attack.

While there is no sure way to indicate the exact cause of India’s lipid problem, experts blamed it roughly for some major factors.

It’s not doing it right

Certainly, we are a country full of superfoods, but the way we use them reduces their benefits.

For example, take a case of garlic. It is packed with alicin, which is known to reduce LDL cholesterol and support heart health, but alicin is critical. This is made only when garlic is crushed raw and left to rest before cooking. Instead, we bounce garlic directly into hot oil, exactly kill its medicinal properties. Turmeric is the same-most of its benefits are unlocked only with right fat and black pepper, yet we immerse it in deep fried gravy or barely consume it in quantity. This is not just what we eat, but how do we use it which makes a difference.

Large modern betrayal

Today’s modern plate is the best a mash-up. We have calorie-denses desi staples, overloaded with carbs, processed snacks, sugars drinks and combined with ultra-refinded seed oil. It is a nutritious, balanced plate that has been replaced by hyper-plateful fusion fuzen and late-night Techwee.

Fasting, which was once a natural part of Indian life, has now been rejected as unscientific. To make cases worse, the movement is down, the screen time is over. The end result is a generation that assumes that wellness is contained in a tablet, or a protein bar, or even a 21-day detox challenge-not a bowl of a billet or millet khichdi.

lack of knowledge

The second problem is that the understanding of cholesterol is very poor. Most people do not know what LDL is, or HDL: LDL ratio only matters more than total cholesterol. Some people realize that 80% of cholesterol is produced by the liver, not from the dietary fat. What is bad, we still treat health check -up or treated something reserved for the elderly. Preventive health, especially your lipid screening in the 20 and 30s, is not yet part of India’s cultural consciousness.

The good news is that the solution is simple to make it out.

Need: cholesterol movement

We need to demolish cholesterol, educate young people and normalize preventive blood tests. There is no point in waiting for chest pain that something is far away. This is because the real tragedy is not that Indians are falling ill; The real tragedy is that we already have equipment to live well – we are not just using them.