Generation Z Travel Trends, Forget traditional holidays – for the Indian Generation Z (born between 1995 and 2010), travelling is a way of life. booking.com83% of people feel most alive when exploring the world. Gone are the days of package tours; this generation craves authentic experiences that immerse them in new cultures.

Technology Rules

Generation Z is using technology at every stage of their travel – whether it’s relying on AI to plan their trip before they travel, looking for tech features and services in accommodations during their stay, or using technology to keep vacation memories alive after their trip. According to Booking.com,

• 68% of Indian Generation Z are very comfortable deepening their relationship with technology to create unforgettable travel experiences.
• 68% of people trust that AI will recommend places that are less ‘touristy’ and more ‘undiscovered’ destinations.
• 73% of people would use an AI trip planner to plan a trip.
• 76% of Generation Z look for technology features and services like robotic services or AI-enabled touchpoints in housing.
• 35% of Generation Z bring back “vacation feels” by looking at photos taken during their travels.

Solo travel vs. family adventures

Indian Generation Z is open to travelling solo, with nearly two-thirds (65%) having travelled solo in the last six months and 85% planning to travel solo in the next year, but they still prefer group travel with family/friends. They see family/friends as trusted advisors and take inspiration from their social media pages.

• 69% of Generation Z are likely to travel with their family members, and 61% are likely to travel with their parents.
• 77% of Generation Z in 2023 were inspired by friends/family on social media to travel.
• 50% of Indian Gen Z seek advice from friends/family to gather travel ideas and inspiration.

The budget-conscious traveler

While traveling is life for Generation Z, these new-age travelers prioritize value for money by traveling off-peak seasons and consider unique, once-in-a-lifetime experiences during their trip.

• In 2024, 62% of Indian Gen Z is likely to take a short domestic trip (1-4 nights).
• Good value for money is an important factor for 51% of these Generation Z travellers.
• When it comes to holidays and finances, 71% of Indian Generation Z travelers prefer traveling during off-peak seasons to save money.
• 73% of people want discounts on travel through loyalty programs to save more.
• Thinking about travel budgets for 2024, 72% of Generation Z want to experience unique destination experiences like skydiving and hot air ballooning.

Comfort, familiarity and convenience driving accommodation options

It can be argued that the Indian Generation Z are creatures of habit, with almost 70% of them admitting that they would go back to the hotel they loved staying at and 66% would like to stay at hotels that are reliable. This generation looks for a seamless and convenient travel booking experience to make multiple bookings at once.

• 37% of Indian Gen Zs book their attractions and activities along with their accommodation.
• 63% of people book their flight before booking their accommodation.
• However, when it comes to ticketed events, Generation Z is most likely to book tickets before booking accommodations (39%).

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