Florence Pugh: There is occasionally a gulf between Comic-Con regulars and the well-known speakers who are asked to give talks.
Amy Sussman
While one side will use a small team of paid stylists to seek apparel, the other will spend weeks finding intricate costumes made in the exact likeness of their comic book characters.
It’s the distinction between a guy in a Spider-Man onesie and Emma Corrin, who is wearing a belted dress from Hodakova’s autumn 2024 collection.
At this year’s Comic-Con International, Robert Downey Jr.’s appearance on stage dressed as Doctor Doom was maybe the only exception. To reveal that he would—gasp!—be portraying the same villain in a future Avengers film, he removed his iron mask. Let out deafening applause.
Florence Pugh, who was in San Diego for the conference to promote Thunderbolts, had no intention of taking part in a revelation like this. The actress, dressed in metallic knee-highs and a draped, crystal-encrusted short from David Koma’s Resort 2025 design, stood on a branded step-and-repeat.
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In June, Koma spoke eloquently about the artist-muses who helped shape this collection. These included the 1960s supermodel Veruschka and the Los Angeles sculptor Isabelle Albuquerque, whose anthropomorphic works inspired zebra print column skirts, fawn-spotted swimsuits, and flowing dresses stitched with a ton of cascading raffia to evoke equine manes.
However, it seemed as though he had shifted the focus more directly towards the women he has assisted in dressing: Beyoncé, J.Lo, and Florence Pugh, who have always inhabited a purring, animalistic spirit in his designs. In a corresponding ad, Koma depicted Lourdes Leon as sly and on all fours, with a chin down.
