In 2024, the Char Dham Yatra broke all records, with the number of devotees visiting the holy temple of Kedarnath within six days of its opening being 1,55,584. This was a massive increase of 61% compared to 2023, when 91,838 passengers made their way on the journey. They braved the elements, long queues and even unruly crowds to get the darshan of their deity. A similar story is unfolding in every pilgrimage city of India.

India has long been a destination for spiritual seekers, but in recent years, the concept of spiritual tourism India has gained significant traction, with faith-based tourism accounting for approximately 60% of the domestic tourism market. And the consecration of Ram temple in Ayodhya January, which saw a whopping 50 per cent of the country’s arrivals in the city, is a prime example of how this trend will continue to emerge at the forefront of India’s tourism industry. But why has there been a resurgence of faith in travel?

To some extent, India’s GenZ and Millennials are driving this industry. “We have seen strong demand for spiritual travel experiences among the younger demographic in India. To meet this demand, our Pilgrimage Plus portfolio combines philosophy with exciting local experiences, such as culinary trails, wellness retreats and outdoor adventures. Outdoor adventure enthusiasts are combining their spiritual holidays with thrilling experiences like white-water rafting and night trekking along the Ram Temple in Ayodhya. Customers are traveling to Lucknow for food trails, Vaishno Devi and Kathadi – close to Rameshwaram for water sports, shares Rajeev Kale, President and Country Head, Holidays, MICE, Visa – Thomas Cook (India) Ltd.

Hotels jump on the religious bandwagon

To cater to this growing segment of travelers, hotels in India are also rolling out the red carpet of experiences, offering customizable packages that include workshops, guided meditations and spiritual talks. At the forefront of this are boutique properties like Pilibhit House in Haridwar, a part of the IHCL Selections portfolio, which has strategically positioned itself as one of the most incredible retreats for your spiritual stay in the city. It has the largest private ghat in Haridwar, where you can attend the lively evening aarti without jostling with the crowds at the public ghats. “In Pilibhit, our in-house pandit conducts a special Navagraha puja for the hotel guests. This puja is performed to appease the nine planets and is believed to bring good luck and prosperity. We also organize Astrology/Genealogy sessions, where you can learn more about your family history and lineage through a personal genealogy session held on the hotel premises. Additionally, a guided heritage tour of the city’s many temples, shrines and ghats is one of our most popular spiritual offerings,” says Vikas Nagar, manager of Pilibhit House.

This increase in tourists has also boosted the economy here. VaranasiBig and small hotels are opening up all around the city, offering a blend of heritage and spirituality especially to the youth. At Bedazze Varanasi, a sociotel (for social hotel) retreat by Leisure Hotels, spiritual group tours are a big draw among the youth who often come to stay at the hostel. Many travelers also add a day trip to Sarnath. “We provide unforgettable experiences for spiritual travelers; Think guided tours of iconic temples like Kashi Vishwanath, serene sunrise boat rides on the Ganges and much more. Our guided tours to Sarnath and other important Buddhist sites come with carefully crafted, customized itineraries to make the most of your visit. “Beyond organized tours, we provide an environment that encourages introspection, whether through informal group discussions in our common areas, moments of peace in our thoughtfully designed spaces, or participation in local celebrations and events ,” shares Sanjay Sood, Chief Operating Officer. Vacation Hotel Group. It aims to foster a sense of community among like-minded travelers on a journey of self-discovery.

high in the hills

The rise of spiritual tourism has not left even the highest regions of India untouched. Even in destinations like Nainital, Binsar, Shimla (which are must-visit places in summer), the demand for spiritual and health related experiences has increased. For example, most travelers to Mussoorie previously spent their day wandering along the picturesque promenade of Mall Road. Today, many people want a piece of the religious side of the hill town.

Piyush Kapoor, General Manager, Jaypee Residency Manor, says his team ensures experiences that help their guests connect with the spiritual essence of the area. “We develop customized packages that include guided meditations, yoga retreats and visits to local spiritual sites such as Jwalaji Temple and Kellogg Memorial Church. These experiences are designed to provide our guests with a meaningful connection to the rich spiritual heritage of the region. Another key offering is our guided meditation sessions held in a serene outdoor setting, which allows guests to find inner peace as well as connect with nature,” he adds.

Also read: Add these unique experiences to your Varanasi bucket list

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