There is huge curiosity about celebrity-owned brands. Alia Bhatt-owned Add-A-Mamma was showing huge growth, and she shrewdly sold it to Reliance Retail. Katrina Kaif’s K Beauty is also enjoying impressive returns. But Deepika Padukone, Virat Kohli and Shahid Kapoor have not been that smart entrepreneurs. Their enterprises are facing losses. The report card for 2024 with detailed analysis is given below.
Storyboard 18 has conducted a study on celebrity-owned brands. While most rely on their star powers to attract the public, unfortunately, the results have not been very favorable. Most of the business ventures in the fashion, skincare and lifestyle section are currently incurring losses.
62% increase in Katrina Kaif’s beauty
Katrina Kaif is probably not very active in Bollywood, probably because she is busy focusing on her successful makeup brand, K Beauty. According to the study, it can grow at the rate of 62% due to the successful partnership with Nykaa. The actress also worked with makeup mogul Huda Kattan, garnering worldwide attention.
Hrithik Roshan’s HRX sees a five-fold increase
Hrithik Roshan’s athleisure-wear brand, HRX, is also a rare success story! It has reportedly increased fivefold and recently surpassed 1000 crores Revenue symbol. Yes, you heard that right!
Deepika Padukone suffered huge loss!
In November 2022, Deepika Padukone launched her luxury skincare brand, 82°E. They faced a lot of criticism for high prices and mediocre results. The products have been improved, but they failed to gain momentum after the initial response. According to the study, it suffered losses 25.1 crores at EBITDA levels during the first nine months of FY24.
Virat Kohli, Sonam Kapoor and others also in loss
Virat Kohli-owned WROGN is facing a 29% decline in revenue. Sonam Kapoor’s Reeson, Anushka Sharma’s Nash and Shahid Kapoor’s Skult are all struggling in the market.
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