Kalyan Jewelers has pulled a blockbuster move. As the face of his leading brand with Amitabh Bachchan’s prestigious appearance, The Crown now also rests with Shah Rukh Khan, which has been unveiled as a new ambassador for Cander, labeled for the lifestyle of Kalyan’s contemporary lifestyle.
Shahenshah and Badshah – Two legends, a brand family. This power-pack pair now makes India’s Jewelry Empire in the headlines, which combines heritage and modernity like the right Bollywood script.
Candere has carved a niche for himself as a young, design-forward brand that talks to Millennials and Jean Z consumers through stylish, expressive and deeply individual ornaments. And who is better than Shah Rukh Khan – Karishma, Romance and the undisputed king of the global influence?
The new launched campaign is already making waves. Shah Rukh Khan, in a Regal Avatar, easily owns the screen with confidence-showing that the jewelery is not only about the tradition, but also about the style, self-observation and approach. Their magnetic appearance makes the aspiration of jewelery, accessible and undeniably cool.
But this is just more than a celebrity support. This is a legend change – bringing Candere into position as a lifestyle brand for a modern Indian consumer who looks for both heritage and tendency in a single, striking package.
Kalyan Jewelers with Amitabh Bachchan’s Gravitas and Shah Rukh Khan’s Dynamic Energy Fueling Candere, Kalyan Jewelers’ house is redefining jewelery branding in India. A empire. Two kings. An invincible heritage.
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