As 2025 dawns, Ritesh AggarwalCEO and Founder of Oyo RoomsAnd the brand’s CEO revealed that shocking travel insights have proven that lesser hill stations and religious retreats have become prime holiday choices as people move beyond destinations like Kashmir or Goa.

Agarwal revealed some fascinating trends that seemed to predict a new direction from favorite destinations. Lesser known destinations like Coorg and Mussoorie were growing faster, with 28 times growth in Coorg and 10 times growth in Mussoorie. Spiritual destinations like Varanasi have gained immense traction and this reflects the growing desire for serene and rich cultural experiences.

Aggarwal said travelers are now looking to go beyond mainstream destinations like Shimla and Manali for more unique, meaningful experiences. These trends not only reflect changing consumer preferences but also highlight oyoReadiness to meet the evolving travel preferences of travelers in a dynamic hospitality landscape.

Spiritual destinations like Varanasi have also seen a rise in demand, reflecting the trend towards spiritual rejuvenation and introspection. For example, OYO Rooms has capitalized on the desire for experiences by offering stays in various offbeat locations, making it possible to access those less visited but more picturesque places.

For OYO, these changes are more than a trend; They are an opportunity to connect with people’s aspirations. By offering accommodations in offbeat and soulful destinations, OYO is committed to meeting the evolving needs of its customers. It is not just about providing housing; It’s about enabling journeys that heal, inspire and create memories to last a lifetime.

Agarwal’s comments suggest that the future of travel may be more of a pursuit of discovery, mindfulness and exploration than anything else.

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